Apr 13, 2019
Vice President and Principal Analyst, Forrester Research
Interview starts at 12:02 and ends at 52:12
“We used Future Fitness to describe this concept, because we wanted to make it clear that it is not measuring a fixed attribute. This is not a personality trait. In fact, we avoid the word ‘trait’ deliberately, because although there are traits obviously related here, almost everything that we’re measuring is something that you can change--if you want to. If you want to become more future fit you can.”
Press release announcing all-new entry-level Kindle - March 20, 2019
All-New Kindle at Amazon.com
2018 Letter to Shareholders from Jeff Bezos
Interview with James McQuivey
“Introducing Forrester Future Fit: Are You Fit Enough to Share in a World of Intelligent Technologies?” by James McQuivey at Forrester.com - April 1, 2019
My previous conversation with James on TKC 538 in November, 2019
To take the Forrester Future Fit diagnostic survey, click here: http://forr.com/futurefit
Next Week’s Guest
A member of Amazon’s Kindle team will talk with us about the all-new basic Kindle
Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD.
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